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South-east Asia retailers need to take a leaf from China's playbook

Retail is not dead. Brands have to be bold and take the first step in adopting innovation

Published Sat, Nov 13, 2021 · 05:50 AM

THE one thing that never fails to surprise anyone is the sheer scale of China and its retail landscape. According to eMarketer, China's retail market is worth an estimated US$5.072 trillion in 2020. Since 2020, it has become the world's largest retail market that shows no signs of slowing down. To put this into perspective, the estimated value of the Singapore retail market in September 2021 was about US$2.53 billion.

With the slowing retail market in the Asia Pacific region and in Singapore specifically, there is a need to look north to China. Boasting a div…

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