South Korea skin-care products eyeing expansion in US

Chicago

WHEN Charlotte and Dave Cho started online cosmetics retailer Soko Glam Inc in 2012, they hoped to help their fellow Korean Americans find their favourite products from the Asian nation in the US.

Their skin creams, cleansing foams and beauty waters attracted a broader audience. Turns out that about 70 per cent of Soko Glam's customers are non-Asian. "It goes to show that Korean skin care has gotten mass-market appeal," said Mr Cho, whose company is based in New York.

While South Korea may be bes…