The Business Times
SUBSCRIBERS

Spain to lure tourists from beach to shops

Published Sun, Feb 1, 2015 · 09:50 PM

Madrid

SUN, sea, sand . . . but what about the shopping? Spain draws 65 million tourists a year thanks largely to its beaches. Now, it wants them spending on the high street.

"Spain has a major image deficit as a shopping destination," said Angela Castano of Turespana, a body promoting Spain's brand, at last week's Fitur world tourism fair in Madrid.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here