S'pore brands lag those of Asean neighbours in local market share

Singapore

SINGAPOREAN brands lag behind their South-east Asian counterparts in terms of market penetration, a recent survey has found.

In findings of a global brand survey by marketing research company The Nielsen Company, Singaporean brands were found to have less a fifth of total market share. In Indonesia, however, homegrown brands capture more than half the market, making it the top South-east Asian country in terms of market penetration by local brands.