You are here

Sportswear brands jumping on fitness apps bandwagon

37017184.1 (37037215) - 24_12_2015 - NIKE-RESULTS_.jpg
ALONGSIDE sneakers, gym shorts and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.

Washington

ALONGSIDE sneakers, gym shorts and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.

Unlike Nike, which has been developing its own running and sports apps for years, rivals have taken to acquiring startups to stay...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes