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Starbucks loses market share as rivals roll out drink deals

Mobile-ordering hassles, refugee hiring policy also hurt US sales

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Published Thu, Mar 9, 2017 · 09:50 PM

DeeperDive is a beta AI feature. Refer to full articles for the facts.

Chicago

STARBUCKS Corp, facing heavy competition, mobile-ordering hiccups and even boycott threats, has been losing US customers to rivals this winter.

In February, the company ceded market share to other chains, according to data from xAd Inc, a research firm that uses location signals from mobile phones to measure customer traffic.

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