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Subscription food box firms popping up in the US

Entrepreneurs aim to cash in on America's appetite for novelty, convenience, munchies

Snacks from Treats arrive each month from a different country; these are from Japan. Food businesses view subscription services as a relatively inexpensive opportunity to get new products in front of consumers - and to get feedback and data fast.

New York

WHEN promotions for two subscription snack box services, Naturebox and Graze, popped up in his Facebook feed, Matt Feit was interested.

"I'm a firm believer in snacking, having worked to completely change the way I'm eating," said Mr Feit, an aspiring horror and comedy...

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