Subscription food box firms popping up in the US

New York

WHEN promotions for two subscription snack box services, Naturebox and Graze, popped up in his Facebook feed, Matt Feit was interested.

"I'm a firm believer in snacking, having worked to completely change the way I'm eating," said Mr Feit, an aspiring horror and comedy writer who lives in Los Angeles. "I've turned lunch into two smaller meals and have a snack at the end of the day, all healthy stuff." He placed orders to try both, first Naturebox, then Graze, and even sent his father a snack subscription as a gift.

But after one or two boxes arrived, he had had enough. Naturebox's o…