Swiss firm to move with the times with microwave fondue

Zurich

SWITZERLAND'S biggest dairy company is trying to counter stagnating sales in its home market by getting the Swiss to eat microwaveable fondue, prompting cheese purists to cry sacrilege.

Emmi AG plans to introduce its All-in-One Fondü kit in its home market next year, chief executive officer Urs Riedener said in an interview. The US$15 set has been on sale since last year in the US at retailers such as Kroger supermarkets. The fondue is microwaved inside the package, which then keeps the brandy-infused cheese sufficiently gooey with a tea light.