Taco Bell bets on China, goes easy on the grease
Instead of the fast-food chain's US approach - quick, cheap, often unabashedly junky - it is tailoring the menu to local tastes
Shanghai
UNTIL he was appointed manager of a Taco Bell restaurant in China, Will Cao had never seen a taco before. When confronted with its hard, U-shaped shell in Los Angeles last June, he wondered: How do you eat it?
"Everything was spilling all over the place," said Mr Cao, a 31-year-old Shanghai resident. "Then I looked at the other customers to learn that actually you are supposed to tilt your neck to eat it."
Mr Cao's employer is betting that other Chinese diners will figure it out.
Yum China, the company behind KFC there, in January opened the first Taco Bell in China in years, and says it plans to o…
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