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BEYOND COVID-19: RETHINKING RETAIL

Taking pre-order route creates certainty in a pandemic

Local fashion label asks its customers to pre-order at the start of a new season - and offers a 15% discount to sweeten things

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Since Ginlee Studio founders Gin Lee and Tamir Niv incorporated pre-ordering into their business, waste has been cut by 30 per cent.

Singapore

INSTEAD of slashing prices at the end of the season, fashion designer Gin Lee had an idea to bring the markdown to the start of the season, but with a catch: Customers would have to make a pre-order.

When a customer pre-orders an item online instead of opting to buy ready...

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