Taking pre-order route creates certainty in a pandemic
Local fashion label asks its customers to pre-order at the start of a new season - and offers a 15% discount to sweeten things
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Sharon See
Singapore
INSTEAD of slashing prices at the end of the season, fashion designer Gin Lee had an idea to bring the markdown to the start of the season, but with a catch: Customers would have to make a pre-order.
When a customer pre-orders an item online instead of opting to buy ready stock, they need to wait three to five weeks for the item to arrive. She throws in a 15 per cent discount to sweeten the deal.
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