Tapping the appeal of sports to grow brand awareness
Singapore has robust infrastructure and healthy appetite for sports events, says MP & Silva's Wu Swee Sin
Singapore
THE sporting calendar in Singapore is chock-full of world-class events from now until the end of the year.
Two-time Fifa World Cup champion Argentina is bringing its football stars to the Lion City for a friendly match next month, while the Ultimate Fighting Championship and the WWE are set to hold high-profile shows in June as well.
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