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Tapping the appeal of sports to grow brand awareness

Singapore has robust infrastructure and healthy appetite for sports events, says MP & Silva's Wu Swee Sin

Sports events present business-to-business and business-to-government marketing opportunities that should be utilised more often, says Mr Wu.


THE sporting calendar in Singapore is chock-full of world-class events from now until the end of the year.

Two-time Fifa World Cup champion Argentina is bringing its football stars to the Lion City for a friendly match next month, while the Ultimate Fighting Championship...

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