You are here

Tiffany's 'old-world luxury' fails to charm millennials

STATUS SYMBOL: Tiffany has aggressively marketed its iconic diamond engagement rings in the "Tiffany setting" - a 130-year-old design, where a diamond is secured by a set of prongs.

New York

FOR Alan Feid, a 28-year-old looking to buy an engagement ring for his fiancée, the rings he found in the diamond district in Manhattan were just as good as the ones he saw at Tiffany & Co's flagship store on Fifth Avenue. And they cost less than half the price. "At the end...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to