Tiger Balm no longer just means that ointment that 'works where it hurts'. Haw Par Corporation executive director AK Han says that it has become a brand associated with products ranging from mosquito repellent patches to muscle relief gels.
PHOTO: AIDAN LOO
THE heritage brand Tiger balm has 90 years of history behind it in Singapore, and is a household name familiar to old and young alike.
But the brand knows it has to move on. It has shed its "old" and "traditional" reputation, embraced innovation and development, believing...