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Tiger, tiger burning bright

Tiger Balm may be an old brand but it embraces innovation as the way forward to the next 90 years

Tiger Balm no longer just means that ointment that 'works where it hurts'. Haw Par Corporation executive director AK Han says that it has become a brand associated with products ranging from mosquito repellent patches to muscle relief gels.


THE heritage brand Tiger balm has 90 years of history behind it in Singapore, and is a household name familiar to old and young alike.

But the brand knows it has to move on. It has shed its "old" and "traditional" reputation, embraced innovation and development, believing...

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