Tiger, tiger burning bright

Singapore

THE heritage brand Tiger balm has 90 years of history behind it in Singapore, and is a household name familiar to old and young alike.

But the brand knows it has to move on. It has shed its "old" and "traditional" reputation, embraced innovation and development, believing this to be its ticket to continued success.

AK Han, executive director of Haw Par Corporation, told The Business Times in an interview: "Tiger Balm no longer just stands for the ointment, it has become a brand."

Indeed, the brand has launche…