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Tiger, tiger burning bright

Tiger Balm may be an old brand but it embraces innovation as the way forward to the next 90 years

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Published Tue, Aug 30, 2016 · 09:50 PM

    Singapore

    THE heritage brand Tiger balm has 90 years of history behind it in Singapore, and is a household name familiar to old and young alike.

    But the brand knows it has to move on. It has shed its "old" and "traditional" reputation, embraced innovation and development, believing this to be its ticket to continued success.

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