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'Time to market sport sponsorship to S'pore SMEs'

Vice-president of Asian Sponsorship Association sees growth potential for Asia

Lee U-Wen

Published Fri, Dec 5, 2014 · 09:50 PM

Singapore

WHEN it comes to marketing a sport event to a potential sponsor, it is a buyer's market, given the sheer number of events in Singapore now.

Ben Flint, the vice-president of the Asian Sponsorship Association (ASA), told The Business Times recently: "Brands are truly spoilt for choice right now; there are so many opportunities for them to pick from.

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'Time to market sport sponsorship to S'pore SMEs'

Lee U-Wen

Consumer & Healthcare

HCA beats first-quarter profit estimates on higher patient admissions

US FDA approves Pfizer’s gene therapy for rare bleeding disorder

EU toughens rules on Chinese fashion retailer Shein

Best World under fire from shareholders at AGM over dividends, director salaries

‘Extreme’ climate blamed for world’s worst wine harvest in 62 years

Sheng Siong Q1 net profit up 9.3% on higher revenue

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