To feed sales, firms are reimagining the snack
New York
MONDELEZ International, the large snacks and confections business that used to be part of Kraft, is introducing its first new product line in years.
The new line of thin, savoury crackers, called Good Thins, plays to consumers' growing interest in unconventional snack ingredients.
One variety of the crackers, for instance, is made from sweet potatoes (albeit in powdered form), while another is based on chickpeas.
"A lot of ingredients are coming into their own these days," said Danielle Brown, marketing director for Good Thins. "You see phenomenal grow…
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