Traditional media still the choice of readers for news: Nielsen survey

Singapore

TRADITIONAL media - print publications and television broadcasts - is still the one that adults in Singapore turn to for their news fix, while digital newspapers' penetration has remained stable.

Media consumption figures from Nielsen's 2015 report said more than nine in 10 (92.7 per cent) of those polled read print newspapers and watch TV broadcasts every week.

More than six in 10 (64.7 per cent) participants used digital platforms to access news and entertainment in the past month.

Close to three in five adults complement their weekly offline media consumption with monthly digital media consumption, the report said, adding that the majority (70.3 per cent) of those surveyed who said they engage in multiple platforms are aged between 15 an…