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Trendy coffee at US$4 a cup revives long-neglected African industry

Customers willing to pay a premium for African brews, known for their floral, fruity flavours, are driving purchases of coffee from the continent where the drink is said to have originated.


JULIEN Ochala can't live without his morning cup of Joe.

But not just any coffee will do. For the past five years, the 37-year-old physiology lecturer at King's College London has visited the same store every week to grab a pack of his beloved Kenyan brew. And he's not put...

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