Trendy coffee at US$4 a cup revives long-neglected African industry

London

JULIEN Ochala can't live without his morning cup of Joe.

But not just any coffee will do. For the past five years, the 37-year-old physiology lecturer at King's College London has visited the same store every week to grab a pack of his beloved Kenyan brew. And he's not put off by the cost: at 37 pounds (S$67) a kilogramme, it's more than double a similar supermarket product.