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Upmarket nosh keeps Abenomics' pulse beating

After Nissin Foods Holdings added more meat and toppings to its signature Cup Noodle products and raised prices by 5-8 per cent, sales rose by a 10th in April-September from a year earlier.


FOR the second time in a year, Japan's economy has slipped into recession, but consumers' taste for upmarket noodles and pricier chocolates suggests some pockets of resilience and some hope for Abenomics, the reflationary policies championed by Prime Minister Shinzo Abe.


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