US media firms to offer ad buyers laser-sharp audience targeting
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New York
MAJOR US media companies Time Warner's Turner, Viacom and 21st Century Fox's Fox Networks Group will launch OpenAP, a programme for advertisers to laser focus their commercials at specific audiences on television.
With the TV upfront season weeks away, advertisers are seeking audiences beyond the ones measured by Nielsen, which are based on age, gender and income, mimicking ad buying on the digital side.
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