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US parties fight for prime Web ad space

To ensure good ad placement, advertisers have to book pre-video ad space and home-page takeovers very early

Pre-video space on sites like YouTube, Hulu, Yahoo and top news outlets was the first to effectively sell out.


IT turns out that the Internet does not have infinite capacity. At least not for political ads. As an increasing number of US political campaigns and outside groups are finding out, premium space on the web has long been booked. Digital advertising is maturing much in the way...