US retailers go from targeting deal seekers to those yet to buy

Seattle

CYBER Monday is on track to be the biggest US online spending day of the year with strong growth fuelled by deals on toys, computers and televisions, capping the biggest five-day period of the holiday shopping season that began on Thanksgiving.

Now, after winning the bargain hunters lured by low prices to buy early, it is time for retailers to shift their strategy to wooing the procrastinators - shoppers who wait until the last minute and just want to know their gifts will arrive in time.

As Christmas draws closer, retailers such as Amazon.com Inc and Wal-Mart Stores will focus more on making items easily available, rather than duking it out on price…