Victoria's Secret to charm China with fashion gala

Shanghai

THE star-studded, super-hyped Victoria's Secret lingerie show hits the catwalk in Shanghai on Monday, the first time the US brand is holding its self-described "sexiest show on earth" - now in its 23rd year - outside the US or Europe.

Coming to China is all about business: the company's bottom line is sagging and it is staking its future on the growing Chinese market.

Western markets for intimate wear have already matured, but China's is still blossoming.

China's women are a growing consumer force and more interested than ever before in expressing their sexuality, fashion analysts assert, and they in…