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Walmart in Mexico launches grocery orders via WhatsApp

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Walmart's Mexico unit has begun offering grocery delivery from its Superama stores via messaging service WhatsApp, the retailer said on Monday, in a new stab at attracting shoppers outside bricks-and-mortar supermarkets.

[MEXICO CITY] Walmart's Mexico unit has begun offering grocery delivery from its Superama stores via messaging service WhatsApp, the retailer said on Monday, in a new stab at attracting shoppers outside bricks-and-mortar supermarkets.

WhatsApp, the free text-messaging service owned by social media platform Facebook, is ubiquitous throughout Mexico. Superama shoppers can text an order to a WhatsApp number run by Walmart, known in Mexico as Walmart de Mexico.

A Reuters reporter tried the service on Monday, sending a photo of a handwritten grocery list. A company representative responded immediately, punctuating responses with smiley-face and winky-face emojis.

The representative said Superama charges 49 pesos (S$3.45) for delivery within 90 minutes, or 39 pesos for a later delivery time, and would accept payment in cash or by card upon delivery.

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Superama represents about 92 of Walmart's 2,459 stores in Mexico, which is the U.S. retailer's largest overseas market by store count. Superama already takes orders via its website and a Superama app, as well as through Cornershop, a third-party delivery app that sells goods for a variety of other stores.

Walmart's plan to buy Cornershop, which operates in Mexico and Chile, for US$225 million, was blocked earlier this month by Mexico's competition regulator, which said that Walmart could not guarantee an even playing field for rivals also using the app.

 

REUTERS