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Whisky and bourbon to bring cheer to global spirits market

Vinexpo head says consumption of brown spirits will rise more than others by end-2018

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Published Fri, Jan 23, 2015 · 09:50 PM

    Paris

    THE growing popularity of cocktails will drive consumption of brown spirits such as whisky and bourbon to rise more than other types of alcohol by end-2018, says the head of international wine trade show Vinexpo.

    White spirits would remain the most popular drinks but their expansion is expected to either slow or weaken by 2018, a study by International Wine and Spirit Research (IWSR) for Vinexpo showed.

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