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Wipro Consumer Care making bigger Splash in personal care market

The 11th acquisition of Wipro group's personal, skin and home care unit gives it a foothold in the Philippines; company eyes expansion in emerging markets

The latest purchase of Splash Corporation is another step towards Wipro Consumer Care's ambition to be "one of the top three players in the personal care category across Asia", says Mr Chandran.


WHILE information technology and outsourcing continue to dominate Wipro's commercial activity, the Indian conglomerate's original business - now based in Singapore - has been growing quietly and is starting to assert its presence in Asia.

Last week, Wipro Consumer Care...

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