With humility, Starbucks to enter Italian market, where standards are high
CEO credits Italy's distinct coffee culture for inspiring him to create the Starbucks of today
Tue, Mar 01, 2016 - 5:50 AM
There will definitely be a bar, Mr Schultz said, alluding to the Italian custom of standing at a bar for a shot of espresso or a morning cappuccino.
STANDING in the art-soaked splendour of a Milanese parlour as an array of A-list Italian business leaders listened intently, Howard Schultz, chairman and chief executive of Starbucks, recited a remarkable statistic: Each week, roughly 90 million people pass through a Starbucks...