World's king of beer flies coach, wears jeans and loves pressure

London

CARLOS Brito says the company he runs resembles the bottles of beer it sells, in one important way: The contents are under pressure.

"If you want the best out of people you have to put pressure on them all the time," the Brazilian chief of Anheuser-Busch InBev NV told a roomful of students at the Stanford Graduate School of Business in 2010.

Mr Brito, a 55-year-old protege of Brazilian dealmaker Jorge Paulo Lemann, has done just that in his decade in charge of the Budweiser maker. He's crafted a hard-charging management style that's delivered industry-beating…