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World's top soft-drink stock taps Chelsea FC

Carabao is spending huge amount in tie-up with football club to build brand worldwide

Published Thu, Sep 29, 2016 · 09:50 PM

Bangkok

THE world's best-performing major soft-drink stock is backing the allure of English soccer and Chelsea FC to fuel its global expansion.

Thai energy-drink maker Carabao Group Pcl - named after one of the country's most successful rock bands - hopes to increase the share of revenues from abroad to 50 per cent from about a third currently, partly by leveraging its sponsorship of Chelsea, managing director Nutchamai Thanombooncharoen said.

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