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Wurst night ever? Taste takes a holiday at German sausage hotel

The rooms in the hotel of master butcher Claus Boebel are suited with salami-styled wallpaper, Wiener pillows and soap in the shape of sausages.

Georgensgmünd, Germany

SAUSAGES on the menu, sausage motifs on the wallpaper, sausage mobiles hanging from the ceiling - and to top it off, a sausage-shaped pillow on your bed.

What sounds like a vegetarian's nightmare is the audacious dream come true for Claus Boebel, a fourth-generation butcher and proprietor of what he calls the world's first and only sausage-themed hotel.

Located in a tidy village, a 40-minute drive south of the German city of Nuremberg, the Bratwurst Hotel has done brisk business since its opening last September, with guests from across Europe and overseas popping in for a visit.

In a slope-roofed stone house, the inn with seven rooms and two conference spaces caters to foodies and tourists looking for a splash of local colour.

Behind the quirky initiative is a bid to keep alive the local butcher's shop - an institution in most towns that was once a pillar of Germany's "Mittelstand" economy of small and medium-sized businesses - in the face of big-box store competition and slacking meat consumption.

"I want to show that small craftsman shops like mine can survive when you have clever ideas," said Mr Boebel, seated on a stool shaped like a tin of minced sausage.

"Plus I love life here in the countryside and, rather than leave, want to draw customers here to Rittersbach," population 300, he added.

The Boebel family has produced and sold meats here since the 19th century. But Sunday roasts, big multi-generational meals at home and a heavily carnivorous diet are fading from German life, with meat consumption down 8 per cent since 1991.

And despite a slight increase of late in food spending in Germany, to around 10.6 per cent of monthly household expenditure, the people of France (13.2 per cent) and Italy (14.2 per cent) still fork out significantly more.

Thus, family businesses that pride themselves on quality produce often need to get creative to bring in the punters.

It is not the first time that Mr Boebel got creative to promote his brand, beginning in 2003 with his "Wurstbrief", or sausage letter, featuring a vacuum-packed envelope with the meat and a postcard inside ready for mailing to friends and family.

His bright green delivery car - matching the hotel's wooden window shutters and the striking facade of the butcher's shop - zips through the village's narrow roads as a "Wurst taxi" bringing meat to hungry customers.

Never one to dream small, he also launched a global online shop, sending his canned wares made from locally sourced livestock to a clientele in far-flung places such as Hawaii and Jamaica.

But the hotel, in which he has invested some 700,000 euros (S$1 billion) in the renovation, takes things to another level.

In the narrow lobby of the hotel, the word "sausage" is emblazoned on the wall in the languages of the world including Russian (kolbasa), Japanese (soseji) and Greek (loukaniko).

The decor includes coat racks recalling butcher's knives and giant pigs on the frosted glass doors to the bathrooms, where sausage-shaped soap awaits in the shower.

Mr Boebel's whimsical approach is his answer to a business environment that is growing ever tougher.

The number of German butcher's shops has tumbled in recent years to just over 12,300 in 2017, with 1,100 folding that year alone, according to industry data.

Older proprietors often cannot find a successor when they retire, or they succumb to the stiff competition from big supermarket chains, discounters and even Amazon.

Joerg Ruckriegel of the municipal tourism office said that businesses like the sausage hotel were helping to reverse the trend and put Franconia more prominently on the tourism map.

"You have a lot of small villages with so much history - palaces and castles and beautiful landscapes, plus the regional cuisine," he said. "The small butchers' shops that still make their own products are a big part of that."

Guests can take home souvenirs including canned minced sausage flavoured with beer, coffee and even chocolate.

Mr Boebel and his wife Monika also offer workshops in making personalised types of Wurst using a range of meats and spices.

He wants to create an "experience" for his customers, something that will lure them from the autobahn and into the heart of a Germany at once traditional and Instagrammably ultra-modern. That includes offering beef sausage for Muslim and Jewish guests who do not eat pork. AFP