Yum China keeps bets on dine-in, sticks to expansion plans after virus
CEO sees expansion opportunities in smaller cities where there are less Western dining options, fewer competitors
Thu, May 07, 2020 - 5:50 AM
CEO Joey Wat: "We will continue to be committed to the China market and we are here to stay for long. In China, the bulk of the catering industry is still Chinese food."
YUM China is betting that Chinese consumers will still choose to dine-in in the aftermath of the coronavirus crisis and plans to open more Pizza Hut and KFC outlets in China's smaller cities in the coming months, its chief executive said.