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Yum!, McDonald's seek buyers for China assets as tastes shift

Novelty factor wearing off, and more consumers now prefer healthier options and Chinese-style food chains

Published Thu, Aug 4, 2016 · 09:50 PM

Shanghai

WHEN it comes to China's multi-billion-dollar fast-food industry, Yum! Brands Inc and McDonald's Corp are living large, enjoying a combined 38 per cent share of the market in 2015. Yum's KFC restaurant chain and the Golden Arches have long enjoyed a run of super-sized growth as consumers craved a taste of Americana.

Now, as both these…

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