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Yum!, McDonald's seek buyers for China assets as tastes shift

Novelty factor wearing off, and more consumers now prefer healthier options and Chinese-style food chains

Investor interest in McDonald's China operations has been tepid, with a few potential bidders turned off by strict deal conditions.


WHEN it comes to China's multi-billion-dollar fast-food industry, Yum! Brands Inc and McDonald's Corp are living large, enjoying a combined 38 per cent share of the market in 2015. Yum's KFC restaurant chain and the Golden Arches have long enjoyed a run of super-sized growth as...

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