DatVietVAC, DatVietOOH and NTT DOCOMO, Inc. cooperated to establish Vie Board Joint Venture

HO CHI MINH CITY – Aug 12, 2024 – the locomotive of the country’s economy with a vision to 2030 – will become a smart city with fundamental innovation, comprehensive operation of the digital government apparatus, of digital businesses and the prosperity and civilization of a digital society.

2024 is the year of effective implementation of the city-wide digital transformation strategy of Ho Chi Minh City. HCM. Accordingly, the city encourages and supports the formation of large-scale, strong, and highly competitive enterprises in the region to contribute to promoting the digital transformation process.

On July 19, 2024, with pioneering efforts in international cooperation on digital transformation, at Park Hyatt Saigon, DatVietVAC Group Holdings, DatVietOOH and NTT DOCOMO, INC. (Japan) held a Signing Ceremony for the establishment of the Vie Board Joint Venture, with the goal of developing business, operating the first and only Digital OOH (Out-of-Home) advertising distribution platform in Vietnam.

The event was attended from Consulate General of Japan in Ho Chi Minh City, representatives of city leaders, management agencies, representatives of the Japanese Business Association in Ho Chi Minh City. Ho Chi Minh City (JCCH), Japan External Trade Organization (JETRO).

The Vie Board joint venture was born as a successful combination of NTT DOCOMO’s data science platform, DatVietVAC’s extensive knowledge of the advertising market and DatVietOOH’s outstanding expertise in outdoor advertising, to create a differentiated competitive advantage in the market. From there, providing outstanding Digital OOH advertising resources, accurate analysis tools and more effective ad optimization for businesses and brands.

“With strong support from leading enterprises in Vietnam and Japan, Vie Board will raise the standard of technology in the field of advertising, bringing new experiences to customers and consumers; thereby contributing positively to the sustainable development of the advertising and communication industry in Vietnam” - Mr. Dinh Ba Thanh, Chairman and General Director of DatVietVAC Group Holdings said at the signing ceremony.

Over the years, Digital OOH has been one of the prominent development trends in the advertising industry, with high interactivity and obvious measurable effectiveness. Among Southeast Asian countries, Vietnam’s Digital OOH market is growing strongly in tandem with the rapid development of smart urban infrastructure, serving the city’s 2030 vision.

Sharing at the signing ceremony, Mr. Hideki Ishibashi – Senior Vice President of NTT DOCOMO said: “When approaching a new market like Vietnam, there will be many challenges. However, fortunately, we have the opportunity to combine with DatVietVAC and DatVietOOH – which are leading enterprises in Vietnam. Therefore, we fully believe that the Vie Board joint venture will contribute and create positive changes for the formation and development of Vietnam in operating smart cities.”

Vie Board - a technology enterprise with a pioneering mission to master digital technology in the field of outdoor advertising in Vietnam, contributing to supporting the digital transformation process for many fields; making a great contribution to promoting to the people of the city to use the utilities brought by digital transformation.

Information about DatVietVAC Group Holdings:

Established in 1994, more than 30 years of formation and development, DatVietVAC Group Holdings is the leading entertainment media technology ecosystem in Vietnam with 2 main business segments:

Media Entertainment - known for its member companies are leading names in the industry such as DatVietOOH, Dong Tay Promotion, Vie Channel, M&T Pictures, TKL, etc., owns entertainment shows that are loved by a large audience such as: Anh Trai “Say Hi”, 2 Days 1 Night Vietnam, Rap Viet, The Masked Singer Vietnam, etc.,

Digital Ventures - a rapidly growing digital business segment with members such as VieNETWORK, VieDIGITAL, VieZ... Especially the entertainment super app VieON is invested in and developed according to international standards with more than 52 million installed devices.

In 2023 alone, DatVietVAC’s products recorded more than 158 billion views on all platforms.

About DatVietOOH:

DatVietOOH – a member of DatVietVAC, is an enterprise holding the leading position in the outdoor advertising market in Vietnam, specializing in providing a network of differentiated outdoor advertising solutions: with high-end advertising venues, innovative design applying high technology, high-end imported materials and outstanding after-sales service in the industry.

Over the years, businesses have continuously invested heavily in technology with the most optimal OOH management and operation systems on the market.

Information about NTT DOCOMO:

NTT DOCOMO, Japan’s leading mobile operator with over 89 million subscriptions, is one of the world’s foremost contributors to 3G, 4G and 5G mobile network technologies. Beyond core communications services, DOCOMO is challenging new frontiers in collaboration with a growing number of entities, creating exciting and convenient value-added services that change the way people live and work. DOCOMO is pioneering a leading-edge 5G network to facilitate innovative services that will amaze and inspire customers beyond their expectations.

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