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De Beers' millennial push a model for fashion, luxury retail
Published Sun, Sep 16, 2018 · 09:50 PM
London
DE BEERS' insights into millennial earnings, wealth and desires could well be a model for fashion, luxury and other businesses.
The giant mining company, which accounts for 34 per cent of global rough diamond production, believes that it is essential to boost marketing to attract this target group.
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