You are here

Elevator business gives German steelmaker a lift

Thyssenkrupp has poured research into the unit to turn what was a sideline into a primary business

The strategy is the industrial giant's bid to survive in an international steel market flooded with cheap imports from Chinese rivals.


IT is a mark of the transformation going on at Thyssenkrupp AG that the most profitable operation at Germany's biggest steel company is producing lifts not metal.

The industrial giant, with roots dating to 1811, has poured research into its lift unit to turn what was a...