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Gold, diamond demand trending up ahead of festivities

Market slowly reviving after sharp rise in marketing targeting Gen Y; pandemic fuelling sales as travel ceases

    Published Sun, Jan 31, 2021 · 09:50 PM

    London

    GLOBAL jewellers have rapidly adjusted marketing techniques to counter Covid-19, with the market slowly starting to see signs of revival.

    There has been a sharp rise in online advertising to encourage buyers to experiment with purchases that they can see but not touch, feel and examine closely.

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    GoldJewellery

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