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Gold price plunge comes amid loss of appeal

Gold is out of fashion like flared trousers: no one wants it, says one analyst

Thu, Jul 30, 2015 - 5:50 AM

An improving US economy has spurred a shift in sentiment, driving bullion into a bear market in April 2013.

PHOTO: REUTERS

London

THE problem for gold isn't just that prices are dropping. For many, the metal also has lost its charisma.

Sentiment means a lot in the bullion market, where only about 60 per cent of what gets mined or recycled each year is used in jewellery and industrial applications. The...

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