Startup launches new platform to compare electricity prices

Singapore

AS competition in the electricity sector hots up, a startup has entered the space to provide comparison services for consumers.

So far, there are eight retailers already on board, and seven more expected to join by the end of this month. Electrify is thus optimistic of its offerings and plans to expand to other South-east Asian markets in the next few years.

"We provide easy access to information upfront in a single platform," said chief operating officer Martin Lim (see amendment note). Without the platform, consumers would have to make enquiries through the websites of the…