FairPrice Group donates S$280,000 to Com Chest

FAIRPRICE Group on Thursday (Mar 17) donated S$280,000 to Community Chest in support of its social service agencies and their programmes.

The contribution was made via ComChest's community engagement initiative, Heartstrings Buy.

The programme ran from March 3-16, 2022, and concluded with a dollar-for-dollar matching donation from FairPrice Group and its business partners for the sales of over 40 selected items purchased at all FairPrice outlets during the campaign period.

Seah Kian Peng, group chief executive officer of FairPrice Group, said: "Through this initiative, FairPrice Group, together with our business partners and the community are able to collectively reach out to those in need, especially families most affected by the pandemic and the pressures of the rising cost of living."

Phillip Tan, chairman of Community Chest, said: "Many individuals and families face additional challenges as the impact of Covid-19 remains protracted. Heartstrings Buy is a great initiative to engage and influence the community to give back and help those in need build greater resilience. The proceeds from this initiative will go towards meeting underserved and critical social needs."

The donation will support more than 200 social service programmes funded by ComChest that include empowering adults with disabilities, children with special needs and youth-at-risk, and seniors and families in need of assistance.