TAKING HEART

Sun Life Singapore, Community Chest work together to advocate philanthropic giving

Uma Venkatraman
Published Mon, Sep 19, 2022 · 05:52 PM

SUN Life Singapore has signed an inaugural memorandum of understanding (MOU) with Community Chest to support charities and philanthropic giving in the community.

The MOU marks the first step in the international financial services organisation’s newly unveiled corporate social responsibility (CSR) strategy, which includes a donation of S$500,000 over the next 5 years to support various local non-profit and social causes.

Sun Life will also collaborate with Community Chest, the philanthropy and engagement arm of National Council of Social Service (NCSS), to spread the importance of philanthropic giving in the high-net-worth (HNW) and ultra-high-net-worth (UHNW) community.

Under this collaboration, the company aims to spread the message of philanthropic giving as part of legacy building, through content-driven conversations that will build a knowledge base for its clients and partners. The whole process will be guided by a Community Chest relationship manager.

Michael Wei, chief partnership and marketing officer at Sun Life Singapore, said: “Through this tri-sector partnership between private, public and civil society, we especially hope to elevate the awareness of philanthropic giving in the HNW and UHNW community we serve in Singapore, so as to generate more support for the families and individuals in need.”

Rae Lee, director of philanthropic partnerships and engagement at Community Chest, said: “We are delighted to be the one-stop philanthropic partner of Sun Life Singapore to support the HNW community in building their giving legacies while empowering communities in need.  We hope more organisations will be inspired to collaborate with us to build sustained impact within our community and contribute to building a more caring and inclusive society.”

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