Sustainable seafood to plant-based innovations: Explore ways to green your F&B business at Genting expo
The Genting Sustainbiz F&B Expo will bring together industry leaders and local businesses to discuss innovations and sustainability in the sector
Melissa Kong HP
ALMOST 18 billion metric tonnes of carbon dioxide – that is the estimated amount the global food and beverage (F&B) industry generates annually, according to international research firm Statista.
With the shift towards greater sustainability, Resorts World Genting is launching its inaugural sustainable F&B expo from Sept 10 to 12 at the Genting International Convention Centre. It is open to all visitors who register at its website.
A specially curated trade show that spotlights key segments of the green economy, such as sustainable food production, sustainable seafood practices, plant-based innovations and eco-friendly commercial equipment, Genting Sustainbiz F&B Expo aims to serve as a platform for industry leaders to showcase their innovative products and services, while providing an excellent opportunity for businesses and suppliers to connect.
“Sustainability and the trend of ‘being green’ has become a strategic imperative for businesses worldwide,” says Resorts World Genting executive vice president of sales, marketing & public relations Spencer Lee. “In bringing forth this timely endeavour, we expect Genting Sustainbiz to be attractive to not only F&B and hospitality professionals and entrepreneurs but also investors, environmental advocates, academics and policymakers.”
Expert seminars, industry networking
Over three days, all registered trade visitors can attend seminars for free. They will get to hear from experts like Carrie Chan, chief executive officer and co-founder of cultivated seafood company Avant Meats; Tan Cheow Yam, Nestle Malaysia and Singapore’s head of sustainability, and Loi Tuan Ee from Farm Fresh Malaysia, amongst others.
There will also be panel discussions on topics such as advances in alternative proteins, food tech research and embedding sustainability as a core business strategy.
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For visitors looking for sustainable solutions, there are many prominent exhibitors who will be in attendance, including Cremer Sustainable Foods, a Temasek-owned company with a full suite plant-based manufacturing facility in Singapore; Entomal Biotech, a Malaysia-based company using black soldier flies to process biowaste; and Genting Plantations, which is leveraging artificial intelligence and big data to increase the yield of palm oil plantations.
To satiate appetites and demonstrate how tasty sustainable ingredients can be, Resorts World Genting’s team of executive chefs will showcase their cooking skills using plant-based food at the expo.
Through these industry conferences, free workshops, social events, and a unique business matching service, Genting Sustainbiz offers extensive networking opportunities for those looking to enhance their business’ portfolio in the sustainability sector.
Getting to the expo in Genting
Commuting is easy with various options such as express buses and limousine transfers. Express buses run every 30 minutes from KL Sentral station and other selected destinations from 9am to 9pm, with Resorts World Genting limousine transfer options to any destination in Peninsular Malaysia or Singapore. Prices and details are available here.
For guests of the Highlands Hotel who wish to visit the expo, there is a luxurious Mercedes-Benz hybrid car ready to chauffeur you to and from Genting International Convention Centre.
During the expo, attendees will also enjoy exclusive perks such as a 10 per cent discount at selected F&B outlets, along with special rates from supporting partners to enhance the experience.
The first 100 visitors per day will also receive a complimentary gift from Flavours of Genting, Resorts World Genting’s range of delectable food gifts. Terms and conditions apply.
“I hope that the Genting Sustainbiz Expo will successfully position Resorts World Genting as the first Malaysian hospitality group to host an F&B expo focused on driving sustainability conversations among industry leaders,” says Lee. “Additionally, our goals include facilitating successful business partnerships, reaching our target of 80 local and international exhibitors, hosting 100 local and international buyers, and attracting 3,000 regional visitors.
“This is just the start as we, together with MyCEB (Malaysia Convention & Exhibition Bureau), would like to position this event as the leading F&B business-to-business expo as the expo for Asean if not one day for Asia. Our guiding principle is to be the solution, not the pollution and I hope our visitors will embrace this principle with us too,” he adds.
Join the conversation and be part of the sustainable F&B industry now. Register at rwgenting.com/sustainbiz or email info.sustainbiz@rwgenting.com for more details.
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