Apple may be big - but it's really not that huge
When measured relative to the market as a whole, it does not tower like many other companies did in previous eras
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THE iPhone keeps generating fabulous profits - and levitating share prices - for Apple. Those soaring share prices briefly pushed Apple's market value over US$900 billion last month. That was not simply another mind-boggling number. It marked a historic achievement.
After accounting for inflation, Apple became the most valuable publicly traded company of all time. Crossing the US$900 billion threshold also raised a question that has popped up periodically during Apple's flight into the stock market stratosphere: Will Apple become the first company to be worth US$1 trillion?
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