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Driving Aviva's digital transformation

Chris Wei says Aviva's new digital insurance JV is a business rethink, selling no-commission term life and critical illness plans.

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"We'll have the most economical product in the market and the simplest. People don't wake up thinking, 'Let's go buy insurance.' We need marketing and engagement innovation - that's what we'll be testing.'' - Chris Wei (above), Aviva Digital's global chairman

Singapore

AN OPPORTUNITY to drive a UK-based insurance group's digital ambitions has turned into a passion for Chris Wei, Aviva Digital's global chairman. For Aviva, the digital challenge is bearing fruit to date. The insurer generated £1 billion (S$1.8 billion) from digital sales in the

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