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Starbucks serves up dollops of social do-gooderism
Executive chairman Howard Schultz believes in being of service to society by aligning business with sound personal values.
There is a great need "to achieve the fragile balance between profit, social impact, and a moral obligation" to do everything possible "to enhance the lives of our employees and the communities we serve". - Howard Schultz (above), executive chairman of Starbucks
PHOTO: REUTERS
WHILE corporate profits might seem incongruous with doing social good, Howard Schultz, the executive chairman of Starbucks, would counter that the opposite is true.
There is a great need, Mr Schultz said, "to achieve the fragile balance between profit, social impact and a moral obligation...
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