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Starbucks serves up dollops of social do-gooderism

Executive chairman Howard Schultz believes in being of service to society by aligning business with sound personal values.

There is a great need "to achieve the fragile balance between profit, social impact, and a moral obligation" to do everything possible "to enhance the lives of our employees and the communities we serve". - Howard Schultz (above), executive chairman of Starbucks

WHILE corporate profits might seem incongruous with doing social good, Howard Schultz, the executive chairman of Starbucks, would counter that the opposite is true.

There is a great need, Mr Schultz said, "to achieve the fragile balance between profit, social impact and a moral obligation

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