Riding the waves of Big Data

BIG Data is increasingly becoming the next big thing for enterprises and firms thinking strategically about how they can get ahead of their competitors. From hiking productivity to better understanding customers' needs, SMEs are applying data and analytics (D&A) technology intelligently in enhancing their business decisions.

An avalanche of data, however, can lead to an information overload, especially if the data is presented in a raw and inaccessible format. Such data will be of little benefit to businesses if it is not translated into meaningful interpretations that can lead to improved performance.

For data to flourish and be put to good use, a holistic D&A technology implementation approach should be adopted. Aside from just having the facts and figures, companies…