BigSeller raises US$100m Series C round led by Tiger Global, Huaxing Growth Capital

THE parent company of BigSeller, which serves e-commerce merchants in South-east Asia, has raised US$100 million in a Series C round led by Tiger Global Management and Huaxing Growth Capital, the flagship growth-stage investment arm of China Renaissance.

Other investors in the round include existing backers GGV Capital, CDH Investments and Gaorong Capital.

BigSeller's parent company Dianxiaomi offers a suite of products for e-commerce merchants globally, including cross-border e-commerce solutions, customer service, logistics tracking and shared warehousing. The company has a team based in Indonesia and is looking to expand to other parts of South-east Asia.

BigSeller allows sellers to manage product listing, order aggregation, inventory management and data analytics across marketplaces from one place. Its product is available in English, Bahasa Indonesia, Thai and Vietnamese.

The company said it has doubled its user base for 2 consecutive years since its launch in 2019. It serves more than 370,000 sellers in the region, it added.

Its platform has been integrated with mainstream e-commerce marketplaces, including Shopee, Lazada, Tokopedia, TiKi.vn and Sendo.

Bao Fan, chairman of China Renaissance Group and co-founder and chief investment officer of Huaxing Growth Capital, said Huaxing views e-commerce as a "long-term promising area".

"As a basic productivity tool for local sellers in South-east Asia, the ERP (enterprise resource planning) product serves as infrastructure for e-commerce and is a focus in our layout," he said.