Singapore

THE pasta sauce has been cooked to perfection, but as you open the cupboard for the spaghetti, disaster strikes, there's none at home. No fear, quick commerce (q-commerce) will have pasta at your door within 15 minutes, all without you stepping out of your home.

The keen competition in this space is seeing food delivery players Grab and foodpanda race neck and neck in their attempts to win mindshare and develop habits in users.