SUBSCRIBERS
GrabFood may be secret sauce for tasty margins
With the integration of GrabFood into the main Grab app, favourable unit economics offers a sweet prospect, but competition may take a bite of earnings
Sharanya Pillai
Published Tue, Apr 16, 2019 · 09:50 PM
Singapore
GRAB'S rapidly-growing food delivery vertical could present juicier margins than its ride-hailing business, although competitive risks remain, industry watchers told The Business Times.
On Tuesday, Grab announced that GrabFood, presently a standalone app in Singapore, will be moved onto the main Grab app. An islandwide beta trial will begin in May. BT had first reported on the planned integration in February.
Copyright SPH Media. All rights reserved.
