GrabFood may be secret sauce for tasty margins
With the integration of GrabFood into the main Grab app, favourable unit economics offers a sweet prospect, but competition may take a bite of earnings
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Sharanya Pillai
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Singapore
GRAB'S rapidly-growing food delivery vertical could present juicier margins than its ride-hailing business, although competitive risks remain, industry watchers told The Business Times.
On Tuesday, Grab announced that GrabFood, presently a standalone app in Singapore, will be moved onto the main Grab app. An islandwide beta trial will begin in May. BT had first reported on the planned integration in February.
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