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GrabFood may be secret sauce for tasty margins

With the integration of GrabFood into the main Grab app, favourable unit economics offers a sweet prospect, but competition may take a bite of earnings

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With one in three individuals using Grab for transport as well as GrabFood to order meals, food delivery as a core offering of the "super app" makes good business sense. Also, from May 2018 to March this year, GrabFood orders grew 25 per cent m-o-m.

Singapore

GRAB'S rapidly-growing food delivery vertical could present juicier margins than its ride-hailing business, although competitive risks remain, industry watchers told The Business Times.

On Tuesday, Grab announced that GrabFood, presently a standalone app in Singapore,

sentifi.com

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