Grab's rewards revamp trades points for sustainability

Singapore

GRAB'S rationalisation of its rewards programme is unsurprising with the launch of the GrabPay Card, but may also reflect the SoftBank-backed firm's efforts to keep an eye on costs amid a push for profitability, market watchers told The Business Times.

On Monday, Grab announced that it will reduce the number of points users can earn in a transaction, in some cases by up to 60 per cent; it will also raise the number of points needed to redeem certain rewards from March 2.