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Grab's super app goal calls for good grasp of holding on to users

BT EXCLUSIVE

Grab's super app goal calls for good grasp of holding on to users

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Success of WeChat, Alipay have unique qualities that may not be easy to replicate
6 -min read
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Singapore

ONCE a simple ride-hailing startup, Grab today is a dominant unicorn that wants to be no less than the operator of a "super app". But to succeed in its goal, the company may need to figure out how to increase the stickiness of its budding marketplace, industry watchers say....