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How long can Carousell go without monetisation breakthrough?

Halfway to unicorn status, the online classifieds platform faces pressure to start making money

Sharanya Pillai
Published Sun, Jun 2, 2019 · 09:50 PM

Singapore

AS it enters its eighth year, Singapore's marquee startup, Carousell, could face pressure to show that its monetisation strategy is actually getting somewhere instead of being stuck on a merry-go-round of losses.

The popularity of Carousell's consumer-to-consumer online classifieds platform made the startup a darling in the early days of the current funding cycle. Since its founding in 2012, Carousell has raised at least US$182 million from four rounds of funding and a strategic investment, according to published numbers.

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